Mahilani combines two Hawaiian words: Mahi (worker/servant) and Lani (heaven/spirit realm). Together, Mahilani means "spirit work." This name reflects our belief that skincare can be more than a routine—it can be a sacred practice that nourishes both skin and spirit. Our founder Jeana Naluai chose this name to honor her auntie Mahilani who chose Jeana to be the keeper of the Hawaiian cultural wisdom practices and Hawaiian apothecary secrets called la’au lapaau.

HI Vibrational Wellness is our philosophy that combines ancestral Hawaiian healing wisdom with modern clean beauty standards. "HI" represents both Hawaii—our home and cultural foundation—and the elevated ("high") wellness experience our products offer. Unlike conventional skincare focused only on physical results, HI Vibe products are formulated to support your wellbeing on physical, emotional, and spiritual levels. Each product carries the mana (life force) of Hawaiian botanicals, transforming daily skincare into soul care.

Jeana Naluai founded Mahilani Wellness. She is a Hawaiian cultural practitioner, traditional massage therapist, and wisdom keeper (kumu) who has spent over 20 years in the spa industry. Jeana is a wife and mother of four living in Maui, where she formulates products using Hawaiian healing traditions passed down through her family lineage. She partners with Bruce Barlean, a 30+ year supplement industry expert, to bring both topical and internal wellness products to market.

Yes, Mahilani was founded by Jeana Naluai, a Native Hawaiian cultural practitioner and wisdom keeper. Our products are formulated in Hawaii using traditional Hawaiian healing knowledge that has been passed down through generations. We are committed to authentic cultural representation, not appropriation, and a portion of proceeds supports Hawaiian communities and land preservation efforts.

Mahilani launches with four HI Vibe Essentials skincare products: Kukui Luminescent Facial Serum, Noni Lavender Balancing Mist, Honey Coco Creme Cleanser, and Mana Glow Skin Hair and Nail Nectar. We also offer internal wellness products including Mood Elixirs in three formulas—Mana-hine Wahine for focus and stress support, Malu for calm and peace, and Hiamoe for restful sleep. All products feature Hawaiian botanicals and are designed to work together for inside-out beauty.

Our formulations feature traditional Hawaiian plants including kukui nut oil (Hawaii's state tree, deeply nourishing), noni (balancing and restorative), Hawaiian honey (antibacterial and moisturizing), and coconut (cleansing and hydrating). We also incorporate Hawaiian flower essences and traditional la'au lapa'au (Hawaiian plant medicine) hydrosols in our internal wellness products. Each botanical is selected based on ancestral Hawaiian healing knowledge about its properties.

Mahilani prioritizes organic ingredients whenever possible, working toward meeting "made with organic ingredients" standards (70%+ organic content). All formulations are plant-based, using botanical compounds as our foundation. We use minimal, plant-based preservatives only when necessary for product safety and stability. Our philosophy centers on holistic ingredients that work in harmony with your body.

Kukui nut oil is Hawaii's most treasured beauty oil and comes from the state tree of Hawaii. It absorbs quickly without leaving a greasy residue, making it ideal for all skin types. Kukui oil is rich in essential fatty acids that help repair the skin barrier, soothe irritation, and provide deep hydration. Ancient Hawaiians used kukui oil to protect skin from sun, salt, and wind. Our Kukui Luminescent Facial Serum harnesses this traditional wisdom for modern skincare needs.

Noni (Morinda citrifolia) has been used in Hawaiian healing for centuries. For skin, noni helps balance oil production, supports cellular renewal, and provides antioxidant protection. Our Noni Lavender Balancing Mist combines noni with calming lavender to create a product that balances both skin and emotions. Noni contains xeronine, which traditional Hawaiian practitioners believe supports the nervous system and promotes a sense of calm.

Mahilani offers three Mood Elixirs, each designed for different wellness needs. Mana-hine Wahine ("Powerful Women") supports focus and stress management for busy mothers and professionals. Malu ("Peace/Safety") is a calming formula for moments of anxiety or overwhelm. Hiamoe ("Sleep") supports deep, tranquil rest. All three feature Hawaiian flower essences and traditional plant hydrosols from Auntie Mahilani's original la'au lapa'au formulas.

For a complete HI Vibe ritual: Begin with Honey Coco Creme Cleanser to gently remove impurities. Follow with Noni Lavender Balancing Mist to tone and calm. Finish with Kukui Luminescent Facial Serum to nourish and protect. For internal support, take Mana Glow Skin Hair and Nail Nectar daily. We encourage you to approach each step as a moment of intention—this transforms routine into ritual.

Yes, sustainability is central to our Pono (righteous/balanced) business practices. Our skincare products come in glass containers with bamboo lids and feature biodegradable labels. We chose these materials to honor Malama 'Aina—the Hawaiian value of caring for the land. We believe products that are good for your skin should also be good for the planet.

Absolutely. Our glass containers are fully recyclable through standard glass recycling programs. Bamboo lids can be composted or recycled where bamboo recycling is available. We encourage customers to repurpose our beautiful glass containers for other uses—many customers use them for travel-size toiletries, small plant propagation, or storing jewelry.

Mahilani ships throughout the United States. Standard shipping typically takes 5-7 business days. Expedited shipping options are available at checkout. Because our products are made in small batches in Hawaii, please allow additional processing time during high-demand periods. We'll send tracking information as soon as your order ships.

Currently, Mahilani ships within the United States. We are working to expand international shipping and will announce availability through our newsletter and social media. Sign up for our mailing list to be notified when international shipping becomes available.

Once your order ships, you'll receive an email with tracking information. You can also log into your account on our website to view order status and tracking details. If you haven't received shipping confirmation within 5 business days, please contact us at [contact email].

We want you to love your Mahilani products. If you’re not completely satisfied, please reach out to our customer care team within 30 days of delivery. We handle every request individually because we genuinely want to understand your experience and find a solution—whether that’s a refund, an exchange, or helping you find the right product for you.

Your wellbeing is our priority. If you experience any skin reaction, discontinue use immediately. Please contact our customer care team with details about your experience. We'll process a refund or exchange and may ask questions to help us understand what happened. We recommend patch testing any new skincare product on a small area before full application.

Cultural authenticity is foundational to Mahilani. Our founder Jeana Naluai is a Native Hawaiian wisdom keeper whose healing knowledge was passed down through her family lineage. We use Hawaiian terms respectfully and always provide translations. We work with Hawaiian cultural practitioners, support local Hawaiian agriculture, and give back to Hawaiian communities. Our goal is to share Hawaiian wisdom with reverence, not to exploit it.

"Soul care" reflects the Hawaiian understanding that caring for your body is inseparable from caring for your spirit. When you approach your skincare routine as a ritual—with intention, presence, and gratitude—it becomes a form of self-honoring that nourishes you beyond the physical level. Our products are blessed with traditional Hawaiian prayers and carry QR codes linking to Hawaiian healing chants, inviting you to transform daily habits into sacred moments.

Mana is the Hawaiian concept of life force or spiritual energy that exists in all living things. In Hawaiian tradition, plants, places, and people all carry mana. Our products are formulated to honor the mana of Hawaiian botanicals—we believe that when plants are grown, harvested, and prepared with respect, they offer their full healing potential. This is why we say our products carry the mana of Hawaiian botanicals.

No, Mahilani products are never tested on animals. We are committed to cruelty-free practices throughout our entire product development and manufacturing process. Our testing involves human volunteers and follows all safety standards without animal involvement.

We recommend consulting your healthcare provider before using any new skincare products during pregnancy or while nursing. While our products use natural, plant-based ingredients, some essential oils and botanicals may not be recommended during pregnancy. Your provider can review our ingredient lists and advise what's appropriate for your individual situation.

Our products contain plant-based ingredients including coconut, kukui nut, and honey, which may cause reactions in individuals with sensitivities. Full ingredient lists are available on each product page. If you have known allergies, please review ingredients carefully or contact our customer care team before purchasing. We always recommend patch testing new products.

We'd love to hear from you. You can reach our 'ohana through the contact form on this page, by email at [email], or by direct message on Instagram @mahilaniwellness. Our small team reads every message and responds within 48 hours. We're here to answer questions, help you find the right products, or simply share some aloha.

Stay tuned—we're developing ways to thank our community for their support. Currently, the best way to receive exclusive offers and early access to new products is to join our mailing list. Subscribers receive first access to limited editions and special promotions.

We're selectively partnering with retailers and influencers who share our values of authenticity, wellness, and cultural respect. If you're interested in carrying Mahilani products or collaborating with us, please contact us through our wholesale inquiry form or email [wholesale email] with information about your business.